Independent PR & communications · Austin, TX

Find the story in the technology.

I help growing B2B tech companies explain what they do, earn press coverage, and give their executives something worth saying.

Let's talk about your story ↗
Sector experienceCybersecurityCloud infrastructureData & analytics
Services

Senior counsel. Hands-on execution.

Bring me in to lead communications on a fractional basis or tackle a defined project.

01 / Strategy

Corporate communications

Build your communications program, sharpen your positioning, or align what leaders, employees, and customers hear during a launch or a change in direction.

02 / Media

Public relations

Find news in your research, product launches, and customer stories. I develop pitches, write announcements, and lead outreach to the reporters who cover your market.

03 / Content

Executive visibility & content

Turn interviews with your leaders and technical experts into bylines, talking points, speeches, research reports, and customer stories.

04 / Marketing

Marketing content & messaging

I develop value propositions and product messaging that explain what you sell, who it’s for, and why buyers should care. I turn that messaging into product and solution briefs, sales and partner decks, and launch content your teams can use.

Selected in-house work

What the work delivered.

Hydrolix / Building the program

200+

Earned stories in nine months

I built Hydrolix’s corporate communications program and found stories in its research, technical expertise, and partner work. Coverage in TheStreet from a joint talk with NVIDIA helped the sales team advance three enterprise deals.

Hydrolix / Research-led PR

500+

Leads from Bot Insights

The Bot Insights report earned 19 media placements in under four weeks. The campaign generated more than 500 leads, primarily through earned coverage.

Portfolio

Media coverage & published work.

Selected placements, bylines, and writing from my work at Hydrolix.

LinkedIn recommendations

What colleagues say.

“She was instrumental in getting our latest announcements and milestones in front of notable publications, and she consistently did so with diligence, creativity, and care.”

Josh Robinson
Hydrolix colleague

“At Hydrolix, we produced more than 100 marketing deliverables together in under a year, and Abby was a big part of that.”

Jen Weissman
Hydrolix colleague

“One of Abby's strengths is crafting compelling narratives. These narratives resulted in excellent content but also served to align teams and messaging.”

Bob O'Brien
Akamai colleague

“I’d recommend her wholeheartedly to anyone looking for a leader to shape, build, or redirect a key function. She will excel. Period.”

Hannah Greene
Hydrolix colleague and direct report

“Abby has great ideas, and she has a real gift for bringing people along with her until everyone's excited to run with them.”

Valerie Cochran
Hydrolix colleague

“Her work resulted in a significant increase of media awareness for Trustwave in LAC.”

Luiz Eduardo
Trustwave colleague

Read the recommendations on LinkedIn ↗

About

I'm Abby Ross.

I started as a reporter. I still approach communications the way I approached a story in the newsroom. Ask better questions, get specific, and give the reader a reason to care.

I bring 13 years of cybersecurity experience and have worked across cloud infrastructure and data analytics. At Akamai, I developed messaging for distributed cloud. At Hydrolix, I built the corporate communications program. At Trustwave, I wrote congressional testimony for a government affairs leader.

Get in touch

What are you trying to get the market to understand?

Tell me what you're building, what's changing, or where you need communications support.

Connect with Abby on LinkedIn ↗